As of 27 May 2008, Marie-Béatrice Alario joins the AIR FRANCE KLM head office in London as Head of Marketing UK & Ireland.

Marie-Béatrice will focus on developing the marketing campaign for the new US flights for both Air France and KLM, promoting the London City network via all channels and focus on developing the AIR FRANCE KLM loyalty programme, Flying Blue.

She joins the team from Madrid where she held the post of Marketing & Revenue Management Manager AIR FRANCE KLM, Spain & Portugal and headed up a team of 13.

As part of her remit in Spain & Portugal, Marie-Beatrice was responsible for loyalty programmes, on and offline advertising, revenue management and customer care. In particular she initiated a specifically targeted marketing campaign aimed at niche markets and initiated the concept of joint airline/travel agent campaigns in the Spanish press.

Prior to joining AIR FRANCE KLM in June 2000 as Marketing, Advertising & Partnership Manager, Air France, Spain & Portugal, Marie-Béatrice held a number of marketing posts both within the travel industry, the financial services and communications sectors.

Marie-Béatrice holds a masters in International Relations & Marketing from the Sorbonne in Paris.